Social Networks for my business?

Why are Social networks for my business?

The appearance of social networks has come to change the way in which companies interact with their customers, allowing more direct and faster communication, as well as the advertising or marketing strategies they implement. To this is added the much lower cost of using social networks to advertise, than doing it through traditional media such as radio and television.

For all the above, and for many other things, there is no one who doubts the beneficial role of social networks in business.

Some important statistical data

There are several studies that have been carried out, with respect to social networks, these are some of the results about its users:

84% of internet users access social networks.

27% of the time on the internet they use it on social networks.

74% of the users of social networks, think that these are a trustworthy means to turn to when they want to make a decision about the purchase of a product or service.

60% of consumers interact with at least one brand on social media.

Regarding companies:

91% of companies use social media for content marketing.

64% use them to investigate the state of the markets and the competition.

50% of companies that use social networks say that they have helped their sales increase.

52% of companies say that social media has helped them attract new customers.

On the other hand, the social networks most used by businesses are Twitter, especially in the technology and software sector, and LinkedIn, when professional services and marketing are offered; Although we must not leave aside Facebook and Pinterest, which have a large number of users.

Each social network with its own advantages

All of the above leads me to the need to answer another question, which social network should you use? There is no single answer to this, since it will depend on your target audience, the objective of your company, the sector to which it belongs and your resources, among other things.

Here I will talk about the most popular social networks in business, their advantages and uses, which are six: Facebook, Instagram, Twitter, LinkedIn, Pinterest and Google My Business.

Facebook: the largest audience

It is estimated that, as of today, Facebook has more than 800 million active users, coming from different parts of the world, and from different age groups. Being on Facebook is being able to reach a large number of people. Among its uses are:

Dynamically interact with your customers.

Build a brand.

Get feedback on the company and the products and services it offers.

Instagram: the most viewed

It is the social network most viewed by young people, with more than 1,000 million active users per month, who are looking for visual content, be it a service, a product, or a particular brand. It can be used to:

Reach new audiences

Humanize the brand

Make your product or service known in an innovative way without so many words. You have already heard that an image says a thousand words. Now imagine what various images will do. So you can promote your business with your services or products in a more expansive way.

LinkedIn: professional approach

To date, it has 575 million active users, all of them professionals who seek to connect with each other. Taking this into account, its main uses are:

Find new clients.

Create beneficial relationships for the company, or the professional.

Publicize a company.

Create professional connections.

Address company owners, CEOs, managers and senior officials.,

Twitter: generate interactions

The number of users is less than that of Facebook but, with its more than 200 million active users, it is not a negligible number either.

Its main purpose is to generate interactions between companies and their clients, however, it can also be used to know the trends of a sector, answer questions, know what the competition is doing, etc.

Pinterest: promote your products

This social network, which allows images and even videos to be shared, receives approximately more than 75 million unique visits per month. It can be used to:

Publicize products and services through creative and eye-catching photographs.

Generate commitment to the brand.

Increase sales.

Attract clients looking for inspiration.

In conclusion, why should your business be on social media?

Most people search on social networks, among them surely are your potential customers.

People want to follow their favorite brands on social media.

You can get a lot of valuable information about your perception of the brand.

Improve communication with your customers.

These are just some of the reasons why you should have a presence on one of the social networks, right now.

But remember, that all these benefits require having people interested in your brand connected to it, therefore do not be fooled by so many websites and people who are only dedicated to buying and selling followers that are not related to your company. .

Tell us if you already have a presence in networks and which one is your favorite ⬇️

We want to know about you and your opinions, tell us below