Why are Social networks for my business?
The appearance of social networks has come to change the way in which companies interact with their customers, allowing more direct and faster communication, as well as the advertising or marketing strategies they implement. To this is added the much lower cost of using social networks to advertise, than doing it through traditional media such as radio and television.
For all the above, and for many other things, there is no one who doubts the beneficial role of social networks in business.
Some important statistical data
There are several studies that have been carried out, with respect to social networks, these are some of the results about its users:
On the other hand, the social networks most used by businesses are Twitter, especially in the technology and software sector, and LinkedIn, when professional services and marketing are offered; Although we must not leave aside Facebook and Pinterest, which have a large number of users.
Each social network with its own advantages
All of the above leads me to the need to answer another question, which social network should you use? There is no single answer to this, since it will depend on your target audience, the objective of your company, the sector to which it belongs and your resources, among other things.
Here I will talk about the most popular social networks in business, their advantages and uses, which are six: Facebook, Instagram, Twitter, LinkedIn, Pinterest and Google My Business.
Facebook: the largest audience
It is estimated that, as of today, Facebook has more than 800 million active users, coming from different parts of the world, and from different age groups. Being on Facebook is being able to reach a large number of people. Among its uses are:
Instagram: the most viewed
It is the social network most viewed by young people, with more than 1,000 million active users per month, who are looking for visual content, be it a service, a product, or a particular brand. It can be used to:
LinkedIn: professional approach
To date, it has 575 million active users, all of them professionals who seek to connect with each other. Taking this into account, its main uses are:
Twitter: generate interactions
The number of users is less than that of Facebook but, with its more than 200 million active users, it is not a negligible number either.
Its main purpose is to generate interactions between companies and their clients, however, it can also be used to know the trends of a sector, answer questions, know what the competition is doing, etc.
Pinterest: promote your products
This social network, which allows images and even videos to be shared, receives approximately more than 75 million unique visits per month. It can be used to:
In conclusion, why should your business be on social media?
These are just some of the reasons why you should have a presence on one of the social networks, right now.
But remember, that all these benefits require having people interested in your brand connected to it, therefore do not be fooled by so many websites and people who are only dedicated to buying and selling followers that are not related to your company. .